Much has been said and written about the positive value of adopting DevOps. Especially from a process and strategy perspective, DevOps improves product development cultures by building with a long-term mindset that intentionally spends time now to save the expense of money, time and loss of competitive flexibility in the future. While many organizations adopt a DevOps process to improve deployment and integration, the benefits extend right through to the user experience – but only if UX is not grafted onto print planning like an afterthought. Jane Motz-Hayes, K2’s Director of User Experience, speaks to Martin about how, and why, your UX should be kept in sync with the overall development process.