about him | he | me
Born in Bangor Wales
Raised in Toronto, Ontario, Canda
Father of one
Founder, Consultant, Strategist, Analyst, Designer, Creative
professional highlights
I have successfully brought multiple digital products, businesses, and brands to market for leading Canadian and International organizations by leveraging a unique blend of strategy, technology, operations, and marketing experience
- Repositioned and relaunched North American branding for Techblocks Inc.
- Designed and launched branding and customer experience for Flex1.space Start-up
- Designed LAX’s 5-year knowledge management platform strategy
- Lead the product design, development and market strategy for printing start-up ePrintit.com
- Rebranded and relaunched multiple Canadian digital agencies; iProspect, Mediative, K2XO
- Grew Yahoo’s Canadian search marketing product business from $13MM to $65MM
professional experience
Vice President Marketing
Techblocks Inc.
Mar 2020 – Present
Toronto, Ontario, Canada
- Rebuilt web and social channels
- Developed SEO, SEM and Paid Media Strategies
- Developed sales operations strategy and technolgy stack
- Lead in the development of identity, marketing and communications for new product line – Flex1.space
Managing Partner – Co-founder
Yenza3 Inc.
Jan 2018 to Mar 2020
Toronto, Ontario, Canada
- Developed five-year digital knowledge management strategy for Los Angeles World Airports (LAX)
- Supported all aspects of implementation for the relaunch of the CPAO’s digital PD support platform servicing over 210K certified accountants across Canada
Head of Digital Innovation
Klick Health Inc. (K2 Division)
Mar 2016 to Jan 2018
Toronto, Ontario, Canada
Responsible for leading the strategy, design, development and deployment
of digital transformation engagements with major national and international
organizations
- Lead in face-to-face strategy and digital solution design for clients that
include; Petro Canada, Manulife Canada, Suncorp, Kinross, WealthOne as
well as a number of client pitches - Worked directly with Creative, UX, PM and DevOps teams to align and
design projects that met client timeline and budget constraints
Page 2 of 6- Worked with the - Managing director and founder to lead in the repositioning
and rebranding of the agency as a Digital Enterprise Transformation agency
branded K2XO
Director, Inbound Innovation
Rogers Communications Inc.
Nov 2014 to Mar 2016
Toronto, Ontario, Canada
Mandated to find and evaluate start-ups from around the world that could
complement any part of the Rogers consumer, media or enterprise business
lines
- Developed relationships with leading Canadian and global startup
incubators, investment firms and innovation organizations - Evaluated more than 600+ startups, leading to 120 executive presentations
and 18 pilot projects across business units at Rogers - Engaged and formalized Rogers relationship with organizations such as
MaRs, Wavefront, Communitech, Ryerson DMZ, C100, Israeli Trade Mission,
UbiFrance, Enterprise Ireland
Chief Technology and Innovation Officer
St. Joseph Communications
May 10 to Nov 2014
Toronto, Ontario, Canada
Leading the technology innovation, strategy and operations across the media
publishing, commercial printing and content management business lines of
Canada’s largest privately held communications company
- Responsible for 75 IT staff across all three divisions as well as the day to
day support of 1600 associates in 11 offices including two of Canada’s largest
print production factories - Developed the five-year plan for enterprise wide migration to a cloud centric
operations model, reducing IT costs by over 45% while increasing efficiency
and agility - Lead in the development and operationalization of North Americas largest
mobile print network with HP Global Services recently sold to Uniprint
Executive Consultant
MEDIATIVE – A Yellow Pages Company
Feb 2010 to May 2010
Toronto, Ontario, Canada
Provided executive consultation on the business and service strategy in the
development of Yellow Pages’ internal digital solutions agency Mediative,
created to major Yellow Pages enterprise clients
- Guided the Yellow Pages M&A team in the identification, assessment and
execution of two major digital agency acquisitions from over a half dozen
candidates across Canada - Lead in the service and operations design, organization and
operationalization plan that is still the foundation of the business model to date
Country Manager – Canada
iProspect Canada – An Dentsu Company
Aug 2008 to Feb 2010
Toronto, Ontario, Canada
Launched and developed the Canadian Franchise of iProspect, the world’s
largest full-service SEM/SEO/PPC and digital reputation management firm
- Responsible for P&L, strategy, business development and marketing
- Hired initial team and grew operations to 10+ staff
- Built national business development and marketing strategy leading to
clients such as The Brick, Autotrader and H&R Block
Country Manager – Search Marketing Platform
Yahoo Canada
Sep 2006 to Aug 2008
Toronto, Ontario, Canada
Mandated to relaunch Yahoo’s Search Marketing business in Canada and
grow consumer adoption of the Search Engine Product
- Grew media revenues from $13MM to $65MM annually in 24 months
- Grew client base from 1,200 to 16,000 clients
- Reduced Googles market share of consumer search in Canada by 5.5%
- Planned, sourced and grew a team from 3 to 24 digital specialists
Sr. Director – Media Sales Operations
Bell Canada – Sympatico/MSN
Dec 2004 to Sep 2006
Toronto, Ontario, Canada
Lead the digital media operations for Canada’s largest digital content portal
at the time delivering more than 3 Billion online ads to more than 16MM Canadians every month.
- Supported the grow of the media operations from $23MM to $55MM
- Lead and mentored a team of 16 client success and ad operations associates
- Lead in the launch of MSN Ad Centre, Canada’s first bid-based display ad marketplace
- Co-Authored the first edition of IAB ad standards for Canadian digital ad marketing
Assistant VP – Solutions Consulting
Marsh Canada
Jan 2003 to Dec 2004
Toronto, Ontario, Canada
Supported the development and deployment of sophisticated IT based solutions for complex B2B products and services.
- Lead the development and national launch and training program for enterprise wide digital process platform used by 9000 staff
Managing Director – NationalPost Online
Hollinger Media (Now PostMedia)
Dec 1999 to Jan 2002
Toronto, Ontario, Canada1
Relaunched and developed the National Post’s online media and business
operations that also grew to the management of finanicalpost.com and
saturdaynight.ca.
- Grew media sales operations from $300K to more than $3MM in 16 months
- Grew audience to more than 1.5M unique users monthly
- Developed an award winning digital editorial team
- Lead in the launch of Canada’s first mobile news service and Canada’s first breaking news content feed
education
Executive MBA
University of Toronto – Rotman School of Business
Apr 2002 to Sept 2003
Toronto, Ontario, Canada
Bachelors of Fine Arts – Film & Video Production
York University
Sep 1991 to Apr 1994
Toronto, Ontario, Canada