about him | he | me

Born in Bangor Wales

Raised in Toronto, Ontario, Canda

Father of one

Founder, Consultant, Strategist, Analyst, Designer, Creative

professional highlights

I have successfully brought multiple digital products, businesses, and brands to market for leading Canadian and International organizations by leveraging a unique blend of strategy, technology, operations, and marketing experience

  • Repositioned and relaunched North American branding for Techblocks Inc.
  • Designed and launched branding and customer experience for Start-up
  • Designed LAX’s 5-year knowledge management platform strategy
  • Lead the product design, development and market strategy for printing start-up
  • Rebranded and relaunched multiple Canadian digital agencies; iProspect, Mediative, K2XO
  • Grew Yahoo’s Canadian search marketing product business from $13MM to $65MM

professional experience

Vice President Marketing

Techblocks Inc.

Mar 2020 – Present
Toronto, Ontario, Canada

Leading the refresh of one of Toronto’s leading cloud and digital product engineering firms

  • Rebuilt web and social channels
  • Developed SEO, SEM and Paid Media Strategies
  • Developed sales operations strategy and technolgy stack
  • Lead in the development of identity, marketing and communications for new product line –

Managing Partner – Co-founder

Yenza3 Inc.

Jan 2018  to Mar 2020 
Toronto, Ontario, Canada

Developed and launched a professional service firm focused on the strategy, design and deployment of enterprise knowledge management and learning / development technology programs

  • Developed five-year digital knowledge management strategy for Los Angeles World Airports (LAX)
  • Supported all aspects of implementation for the relaunch of the CPAO’s digital PD support platform servicing over 210K certified accountants across Canada

Head of Digital Innovation

Klick Health Inc. (K2 Division)

Mar 2016 to Jan 2018
Toronto, Ontario, Canada

Responsible for leading the strategy, design, development and deployment
of digital transformation engagements with major national and international

  • Lead in face-to-face strategy and digital solution design for clients that
    include; Petro Canada, Manulife Canada, Suncorp, Kinross, WealthOne as
    well as a number of client pitches
  • Worked directly with Creative, UX, PM and DevOps teams to align and
    design projects that met client timeline and budget constraints
    Page 2 of 6- Worked with the
  • Managing director and founder to lead in the repositioning
    and rebranding of the agency as a Digital Enterprise Transformation agency
    branded K2XO

Director, Inbound Innovation 

Rogers Communications Inc.

Nov 2014 to Mar 2016
Toronto, Ontario, Canada

Mandated to find and evaluate start-ups from around the world that could
complement any part of the Rogers consumer, media or enterprise business

  • Developed relationships with leading Canadian and global startup
    incubators, investment firms and innovation organizations
  • Evaluated more than 600+ startups, leading to 120 executive presentations
    and 18 pilot projects across business units at Rogers
  • Engaged and formalized Rogers relationship with organizations such as
    MaRs, Wavefront, Communitech, Ryerson DMZ, C100, Israeli Trade Mission,
    UbiFrance, Enterprise Ireland

Chief Technology and Innovation Officer

St. Joseph Communications

May 10 to Nov 2014
Toronto, Ontario, Canada

Leading the technology innovation, strategy and operations across the media
publishing, commercial printing and content management business lines of
Canada’s largest privately held communications company

  • Responsible for 75 IT staff across all three divisions as well as the day to
    day support of 1600 associates in 11 offices including two of Canada’s largest
    print production factories
  • Developed the five-year plan for enterprise wide migration to a cloud centric
    operations model, reducing IT costs by over 45% while increasing efficiency
    and agility
  • Lead in the development and operationalization of North Americas largest
    mobile print network with HP Global Services recently sold to Uniprint

Executive Consultant

MEDIATIVE – A Yellow Pages Company

Feb 2010 to May 2010
Toronto, Ontario, Canada

Provided executive consultation on the business and service strategy in the
development of Yellow Pages’ internal digital solutions agency Mediative,
created to major Yellow Pages enterprise clients

  • Guided the Yellow Pages M&A team in the identification, assessment and
    execution of two major digital agency acquisitions from over a half dozen
    candidates across Canada
  • Lead in the service and operations design, organization and
    operationalization plan that is still the foundation of the business model to date

Country Manager – Canada

iProspect Canada – An Dentsu Company

Aug 2008 to Feb 2010 
Toronto, Ontario, Canada

Launched and developed the Canadian Franchise of iProspect, the world’s
largest full-service SEM/SEO/PPC and digital reputation management firm

  • Responsible for P&L, strategy, business development and marketing
  • Hired initial team and grew operations to 10+ staff
  • Built national business development and marketing strategy leading to
    clients such as The Brick, Autotrader and H&R Block

Country Manager – Search Marketing Platform

Yahoo Canada

Sep 2006 to Aug 2008
Toronto, Ontario, Canada

Mandated to relaunch Yahoo’s Search Marketing business in Canada and
grow consumer adoption of the Search Engine Product

  • Grew media  revenues from $13MM to $65MM annually in 24 months
  • Grew client base from 1,200 to 16,000 clients
  • Reduced Googles market share of consumer search in Canada by 5.5%
  • Planned, sourced and grew a team from 3 to 24 digital specialists

Sr. Director – Media Sales Operations 

Bell Canada – Sympatico/MSN

Dec 2004 to Sep 2006 
Toronto, Ontario, Canada

Lead the digital media operations for Canada’s largest digital content portal
at the time delivering more than 3 Billion online ads to more than 16MM Canadians every month.

  • Supported the grow of the media operations from $23MM to $55MM
  • Lead and mentored a team of 16 client success and ad operations associates
  • Lead in the launch of MSN Ad Centre, Canada’s first bid-based display ad marketplace
  • Co-Authored the first edition of IAB ad standards for Canadian digital ad marketing

Assistant VP – Solutions Consulting 

Marsh Canada

 Jan 2003 to Dec 2004
Toronto, Ontario, Canada

Supported the development and deployment of sophisticated IT based solutions for complex B2B products and services.

  • Lead the development and national launch and  training program for enterprise wide digital process platform used by  9000 staff

Managing Director – NationalPost Online 

Hollinger Media (Now PostMedia)

Dec 1999 to Jan 2002
Toronto, Ontario, Canada1

Relaunched and developed the National Post’s online media and business
operations that also grew to the management of and

  • Grew media sales operations from $300K to more than $3MM in 16 months
  • Grew audience to more than 1.5M unique users monthly
  • Developed an award winning digital editorial team
  • Lead in the launch of Canada’s first mobile news service and Canada’s first breaking news content feed


Executive MBA 

University of Toronto – Rotman School of Business

 Apr 2002 to Sept 2003
Toronto, Ontario, Canada

Bachelors of Fine Arts – Film & Video Production 

York University

 Sep 1991 to Apr 1994
Toronto, Ontario, Canada